Each day between 70 and 100 e-mails are sent, redirected or forwarded to me. I try to read, file, redirect or forward each one by the end of the day. The majority of these are directly related to producing our New Media site. Many are press releases, from non-profit organizations to pharmaceutical companies, asking us to plug "the first-over the counter dye-free liquid pain reliever, to publishers with a new book release, and so on.