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MomsTeam Advertising Requirements

MomsTeam.com Ad Banner Specifications

This document contains creative requirements for advertising on the MomsTeam.com website. In addition to the specifications listed below, the creative may not simulate MomsTeam.com editorial content or in any other way be misleading to the user. All creative is subject to approval by MomsTeam.com editorial.


728 x 90 Leader Board Banner

Dimensions: Width: 728 pixels, height: 90 pixels
Maximum File Size: 100K
Format: GIF or JPEG
Link Information: Every banner must have a working click-through URL and up to 60 characters of alt-text.
Animation: Animated GIFs are accepted with no looping limit


468x60 banner

Dimensions: Width: 468 pixels, height: 60 pixels
Maximum File Size: 100K
Format: GIF or JPEG
Link Information: Every banner must have a working click-through URL and up to 60 characters of alt-text.
Animation: Animated GIFs are accepted with no looping limit


300x250 banner

Dimensions: width: 300 pixels, height: 250 pixels
Maximum File Size: 1100K
Format: GIF or JPEG
Link Information: Every banner must have a working click-through URL and up to 60 characters of alt-text.
Animation: Animated GIFs are accepted with no looping limit


120x600 banner

Dimensions: width: 120 pixels, height: 600 pixels
Maximum File Size: 100k
Format: GIF or JPEG
Link Information: Every banner must have a working click-through URL and up to 100 characters of alt-text.
Animation: Animated GIFs are accepted with no looping limit


Popup Window

Dimensions: width: 350 pixels, height: 250 pixels
Maximum File Size: 20k
Format: GIF or JPEG
Link Information: Every banner must have a working click-through URL and up to 60 characters of alt-text.
Animation: Animated GIFs are accepted with no looping limit


Rich Media

Dimensions: width: 550 pixels, height: 480 pixels
Maximum File Size: 100k
Format: GIF or JPEG
Link Information: Every banner must have a working click-through URL and up to 60 characters of alt-text.
Animation: Animated GIFs are accepted with no looping limit

We will set all popup window campaigns to a frequency cap of 1.

Third party served ads
MomsTeam.com allows advertisers to serve their ads from third party servers. However, these ads will be reviewed on a case-by-case basis. We require a copy of all the third-party served ads for editorial approval and we reserve the right to begin serving creative from our servers, in the event that we encounter performance problems. We currently accept banners using the IFRAME/Javascript method. However, please be aware that we will be unable to track clicks for creative using this method.

Rich Media Specifications:
MomsTeam.com accepts rich media ads as long as they are no greater than 100K and with dimensions no greater than 550x480. Frequency cap must be set to 1. 

MomsTeam.com will accept other technologies on a case-by-case basis. Sample creative should be sent to MomsTeam.com for approval, prior to signing an insertion order. Creative is due 5 days prior to campaign start date. 

Audio and Video ads
Audio and video creative will only be accepted if the multimedia files are launched from a click by the user. In other words, no audio or video should play, unless there is interaction by the user. There must also be a button in the creative to allow the user to stop the audio or video from playing. We accept video in Flash formats.

Roadblock Ad Units
MomsTeam.com will intercept all viewers who link to a specific section of our site with Roadblock ad units. MomsTeam.com accepts Roadblock ad units with a 60K maximum file size and with dimensions no greater than 600x350. Please note: Roadblock ad units are not available on the MomsTeam.com homepage.

HTML/Javascript
We support HTML banners and HTML with Javascript. All elements of the ad must be hosted on MomsTeam.com's servers. Additionally, if an HTML form is used, the form tag must use the parameter "METHOD=GET" and it should include a valid action tag. The sum of the file sizes of the elements that make up the HTML ad should not exceed the maximum file size for the given banner size (listed above).

Java
We support Java ads, provided that all components (ie .class, .jar, .html files, etc.) are hosted on MomsTeam.com servers. All click-through URLs on the ad must be controllable via a

tag so that MomsTeam.com may track clicks. The total size of preloading code may not exceed 15k. Additionally, an alternate banner must be provided to display on non-Java enabled browsers.

Shockwave/Flash
Flash files must be served from MomsTeam's servers. The file size limits are determined by the banner size (see above). Additionally, an alternate .jpg or .gif must be provided to display on browsers that do not have the Flash plugin installed. In order for MomsTeam.com to track the clicks: For the 'getURL' embedded in the object action window, please use 'clickTAG' instead of your url & send your click thru url separately via e-mail. Flash files must be saved in Flash 4. In order to have a new browser window open when clicking on the banner, choose "_blank" by the window option in the action window.

Other Technologies
Other technologies will be accepted by MomsTeam.com on a case-by-case basis. Sample creative should be sent to MomsTeam.com for approval, prior to signing an insertion order.

NOTE: Static Banners are not blacked by ad-blocking technology. 

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